I would like to share with you some of the strategies that I’ve used to get good placement on the search engines for my
videos marketing campaign.
Step1) Keyword research---this is the most important step, so please pay attention.
I use adword keyword tool to determine which keywords I’ll be using for my videos.
I usually go after two keyword phrases for each video.
Each keyword phrases has to be fewer than 5,000 hits when you search for it in quotes on Google. You should have a decent volume of hits per month when search on the Google adword tool also. 1,000 or more volume of hits/month is good.
For example let say my niche was in the home business I would search for “manufacturing home business” and “inventory home business” as my keywords to place on my video marketing campaign. Each of these keywords was under 5,000 when searched in quotes on Google and they were getting well over a 1,000 hits per month when searched on the Google ad word tool.
Step2) Creating Your Video---Make sure what you say on your video is related to what your keywords are, or else you won’t get any conversions. Also you can name your video with one of your keyword term that you’ve picked (not necessary, but seems to help)
Next go to tubemogul.com (video site to upload videos to multiple sites, like metacafe, yahoo videos, dailymotion, and a bunch of others). You’ll have to create accounts for each one of these sites. What I did and it worked for me, I created accounts for three of the most popular sites: metacafe.com, dailymotion.com and break.com. For some reason, Google seems to like these better.
Step 3) Uploading Your Video---When uploading your video do the following.
a) Title- Make sure your title has both keyword phrases in it, but it also have to make sense to your potential prospect. So for example the keywords that we’ve chosen were manufacturing home business and inventory home business. So the title would be something like this: How to find manufacturing home business and inventory home business.
b) Description- Should have your site link first
i.e.: http//:www.xyx.whatever and then your keywords: manufacturing home business inventory home business
c) Tags-Should have just the keywords
manufacturing home business inventory home business. Some of the video sites only allow five or less words for your tags; in this case choose your important words.
Not sure how long this strategy will last, but the sooner you apply it, the faster you’ll see results.
There you have it. Within 15 minutes you’ll be on the front page of Google for the keywords that you’ve chosen as part of your
videos marketing strategy.
If you’re not seeing it within 30-60 minutes use one of the ping tool to tell the search engines that you’ve uploaded new content. I use pingomatic.com or pingmyblog.com.
Author:
Nevil. S
Online Entrepreneur
http://www.jobsworkingonline.com/